Acta Ludologica, special issue
Deadline for proposals: May 31, 2025
Publication date: Autumn 2025
Edited by Jana Radošinská (University of Ss. Cyril and Methodius)
Call for papers
The term monetisation is a contemporary concept that covers the various direct and indirect methods of generating revenue from games, thus monetising them (Mago, 2022). The monetisation in the creative industries has evolved to include diverse revenue models and strategies, reflecting shifts in technology and consumer expectations. Within games and digital games, traditional models have hybridised, combining various approaches including in-game purchases, subscriptions and advertising formats. These are based on an adaptation of media monetisation strategies in general, balancing current consumer demands for affordable access with revenue generation (Pravdová et al., 2023). By blending immersive experiences with monetisation tactics, the games industry demonstrates how creative sectors are continually reshaping monetisation to meet evolving market dynamics, however, sometimes even to the point of malpractices within the grey areas of legality (Mago, 2020). Continuer la lecture de Call for papers – Game and Monetisation (Acta Ludologica, special issue)