Martina Temmerman, Jelle Mast (dir.), News Values from an Audience Perspective, Palgrave Macmillan, 2021.
This book focuses on journalistic news values from an audience perspective. The audience influences what is deemed newsworthy by journalists, not only because journalists tell their stories with a specific audience in mind, but increasingly because the interaction of the audience with the news can be measured extensively in digital journalism and because members of the audience have a say in which stories will be told. The first section considers how thinking about news values has evolved over the last fifty years and puts news values in a broader perspective by looking at news consumers’ preferences in different countries worldwide. The second section analyses audience response, explaining how audience appreciation and ‘clicking’ behaviour informs headline choices and is measured by algorithms. Section three explores how audiences contribute to the creation of news content and discusses mainstream media’s practice of recycling audience contributions on their own social media channels.
Martina Temmerman is Associate Professor at Vrije Universiteit Brussel, Belgium. She is Director of the master’s in journalism programme of the Languages and Humanities Faculty. Her research interests focus on critical discourse analysis and the linguistic characteristics of journalistic communication.
Jelle Mast is Assistant Professor of Journalism Studies at Vrije Universiteit Brussel and Chair of the Brussels Institute for Journalism Studies and the Visual Communication Studies Division of the International Communication Association. His research is located at the intersection of visual communication, journalism practice and professional ethics.